E. Pettersen is a contemporary Christian singer/songwriter and a member of ASCAP (The American Society of Composers, Authors and Publishers) with an album entitled “The Mission” to his credit. His song “Ground Zero” is currently part of the National September 11th Memorial & Museum in New York City.
Since 1993, E. Pettersen’s retail designs have earned him three U.S. “Store of the Year” Awards and another nod for Best Specialty Store in Asia. With a penchant for developing truly immersive and interactive retail experiences, he is well known for a psychological perspective on consumer behavior and an ability to impact customer loyalty through design. His holistic approach, creative edge and practical nature have resulted in an enviable track record that encompasses blue chip concepts from hardlines to high fashion with a particular emphasis in consumer electronics, apparel & footwear.
His retail design philosophy encompasses the entire in-store environment and experience –everything the consumer sees, hears, smells and touches other than the product for sale. Specialties: Translating consumer insights into actionable design concepts which capture, educate and entertain the customer leading to increased satisfaction and repeat visits. Innovative store design, visual merchandising, audio/visual content management, marketing and branding.